Striking the Balance: Agencies' Mastery of Creativity and Data-Driven Tactics
Briefly

from Exchangewire10 months ago
The emphasis on measurability and numbers can sometimes overshadow the equally crucial aspects of message relevance and situational context, leading to a one-dimensional view of success based solely on metrics.
Exchangewirehttps://www.exchangewire.com/blog/2024/03/19/striking-the-balance-agencies-mastery-of-creativity-and-data-driven-tactics/
Being measurable is overpraised. I believe we're too focused on numbers, and deem success solely on the metrics.
Exchangewirehttps://www.exchangewire.com/blog/2024/03/19/striking-the-balance-agencies-mastery-of-creativity-and-data-driven-tactics/
Read at Exchangewire
#advertising #data-driven-strategies #creativity #campaign-planning
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