Shoppers are still buying store-brand items to save money on everything from organic milk to business casual clothing - even as inflation slows.
Amazon launched Amazon Saver, a brand meant to 'help grocery budgets go further,' reflecting a broader trend among retailers to introduce cost-effective own brands.
Walmart reported earlier this month that the number of customers who purchased its store-brand products grew during the company's third quarter.
Nordstrom had 'double-digit' sales growth for its own-brand clothing during its third quarter, indicating a significant demand for budget-friendly options.
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