Steering CTV Programmatic Toward Trust And Transparency | AdExchanger

Media-buying platforms should validate impressions before bids. Advertisers need to ask partners how they ensure reaching real people.

CTV ad spend is booming, but with it comes escalating bot fraud. DoubleVerify reported a 69% yearly growth in CTV bot fraud.

Fast growth in CTV programmatic causes validation gaps. Both advertisers and platforms must slow down to ensure impression legitimacy and relevance.

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