The email from YesMadam indicated layoffs based on stress levels, which sparked outrage about workplace mental health and employee treatment. Many saw irony in punishing stress.
Mayank Arya, YesMadam’s co-founder, clarified that no employee was actually fired, expressing regret over the confusion caused by the marketing initiative surrounding mental health.
The campaign was intended to promote a healthier work culture at YesMadam, but the execution led to misunderstandings and public backlash on social media.
Karthik Srinivasan, a branding consultant, highlighted a critical viewpoint on advertising exaggeration, arguing that while it's common, there should be honesty to maintain consumer trust.
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