The article discusses the challenges and strategies for aspiring content creators to succeed on YouTube, a platform with over 2.70 billion users and extensive content uploads. To effectively build an audience, creators must be dedicated and consistent, often requiring a long-term approach. Key strategies include analyzing successful content, posting regularly, and starting with manageable resources. Insights from experienced YouTubers emphasize the importance of adapting existing formats and committing to regular content creation for better traction and growth.
YOUTUBE IS A LONG-TERM GAME, AND IT OFTEN TAKES OVER 12 MONTHS TO SEE REAL TRACTION. I HAD MY CHANNEL FOR A YEAR WITH JUST A FEW VIDEO LESSONS.
WHEN I FIRST STARTED ON YOUTUBE, I FELT I HAD TO BE ORIGINAL... BUT THIS RESULTED IN VERY SLOW GROWTH. ONCE I STARTED DOING MY OWN VERSIONS OF ALREADY POPULAR CONTENT, MY CHANNEL TOOK OFF.
STARTING A CHANNEL INVOLVES FILMING AND PUBLISHING A VIDEO, NOT 6 MONTHS OF PLANNING, THOUSANDS OF DOLLARS OF INVESTMENT IN NEW EQUIPMENT AND HIRING A WHOLE DEPARTMENT OF HOLLYWOOD PRODUCERS.
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