Starburst's 'Different Every Time' campaign leverages generative AI to deliver a wide range of unique content, engaging Gen Z consumers in novelty and discovery.
'Different Every Time' campaign celebrates choice and individuality, using generative AI to create diverse scenes inspired by fantasy, anime, and more.
The campaign includes over 300 bespoke assets and spans various channels, showcasing the potential of AI in creating personalized experiences for consumers.
Starburst's initiative demonstrates how brands can leverage technology like generative AI to stand out in a world filled with sameness and appeal to modern consumer preferences.
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