Tressie Lieberman has been appointed as Starbucks' first global chief brand officer, overseeing multiple aspects of the brand's marketing strategy as part of CEO Brian Niccol's turnaround plan.
CEO Brian Niccol emphasized Lieberman's 'proven track record' in enhancing brand visibility and customer experiences, which are critical for Starbucks' current marketing strategy.
The creation of the global chief brand officer position aims to ensure a 'compelling and consistent brand experience across every customer touchpoint', highlighting where Starbucks intends to strengthen its market presence.
Lieberman's extensive experience at companies like Yahoo and Chipotle positions her to address the challenges Starbucks faces as it strives to reconnect with its community-oriented roots.
Collection
[
|
...
]