Stadium, a Scandinavian sports retailer, is integrating Mirakl Ads into its e-commerce strategy to enhance consumer shopping experiences and boost brand visibility. This move aims to monetize online traffic through targeted advertising, capitalizing on the growing retail media market projected to reach $170 billion globally by 2025. The integration is expected to generate additional revenue for Stadium while providing value to sellers and advertisers. Retail media manager Marcus Lord highlighted the importance of this step in their digital strategy, noting that Mirakl's expertise is vital as they navigate the changing retail landscape.
The integration of Mirakl Ads allows Stadium to monetize previously underutilized online traffic, turning it into a valuable revenue stream through targeted advertising.
Retail media is projected to reach $170 billion globally by 2025, with Sweden's share expected to be $47.7 million, suggesting tremendous growth potential for advertisers.
Marcus Lord emphasized that the launch with Mirakl Ads is a significant move in advancing Stadium's digital strategy, enhancing value for sellers, advertisers, and customers.
Mirakl's tailored solution has been pivotal for Stadium, positioning them strategically in a rapidly evolving retail media landscape.
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