Ed Mullins, director of inventory & partnerships at StackAdapt, stated, "Our clients can now tap into broadcast video on demand (BVOD) services and transact some of their broadcast budgets programmatically, working with one of the best-performing streamers this year." This highlights StackAdapt’s positioning within the UK programmatic advertising space.
Fatima Dowlet, head of streaming & social propositions, Channel 4 Sales, mentioned, "Today's news is another step in Channel 4 Sales' effort to create the best advertising experience in the market, building on the unique ability of broadcaster VOD (BVOD) services to captivate and retain desirable audiences." This statement underlines Channel 4’s commitment to enhancing audience engagement through innovative advertising solutions.
Collection
[
|
...
]