In 2023, nearly half of consumers are expected to spend a record-high $12.2 billion on Halloween shopping, with a decline projected to $11.6 billion in 2024.
Email marketing offers a remarkable ROI of $36 for every dollar spent, making it an effective platform for Halloween promotions if executed creatively with engaging visuals.
To effectively engage consumers during Halloween, businesses should leverage thematic visuals and catchy subject lines in their email campaigns that resonate with the holiday.
$3.5 billion will be spent on candy and $500 million on greeting cards during the Halloween season, showcasing the significant spending patterns of consumers.
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