The on premise sector is witnessing a significant decline in alcohol consumption, with younger consumers aged LDA-24 turning to non-alcoholic drinks, creating untapped market potential.
Younger consumers are increasingly health-conscious and environmentally aware, with the majority seeking healthier lifestyles while still engaging with on premise experiences, highlighting changing consumption patterns.
Despite the growth in non-alcoholic preferences, total soft drink sales remain flat, though some segments like bars and restaurants are seeing positive growth, indicating changing market dynamics.
Factors influencing soft drink choices reflect habits, brand loyalty, value for money, and quality perceptions, with younger demographics showing a preference for alternating between alcoholic and non-alcoholic options.
[
Collection
]
[
|
...
]