The videos from Neom aimed to portray an idyllic life in a futuristic city but quickly faced backlash, with many influencers deleting posts or going private.
Critics likened the living conditions in Neom to prisons, raising doubts about the authenticity of influencers' portrayals in their content.
Despite rising scrutiny over human rights and environmental issues related to Neom, the city’s representatives denied any payments to influencers for promotional content.
A viral video from a content creator sparked significant online mockery, causing some influencers to deactivate their accounts as the perception of Neom's utopia was questioned.
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