Instagram has become a powerhouse platform for eCommerce brands looking to drive sales and reach new audiences - especially with Gen Z and Millennials. With over 1 billion monthly active users and convenient built-in shopping features, Instagram offers an immense opportunity for businesses to showcase and directly sell products.
With Instagram Shopping, the experience has become even more streamlined - users can discover items they love and seamlessly purchase them directly within the Instagram app. Businesses can easily tag products in their Instagram posts and Stories. As users browse, they will notice little shopping bag icons on tagged products, indicating they are available for purchase.
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