Most industries are adjusting their marketing strategies to prioritize social advertising, targeting younger audiences with lower-price products as social platforms enhance their direct-response shopping options.
Media and entertainment, recovering from significant strikes, has pivoted towards social media for cost-effective awareness and game installs, moving away from traditional, pricier advertising.
CPG and retail sectors are escalating their social media ad spending to counteract online competition, collectively representing nearly 50% of this year's social ad expenditures.
The rise in social advertising spending from retailers like Shein and Temu is prompting others in the industry to invest heavily in social ads to maintain competitive advantage.
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