Snap is actively transforming its perception in the CRM space by enhancing its ad platform, focusing on performance marketing and solutions for small and midsize businesses.
Kathleen Gambarelli highlighted that Snapchat's improvements in ad formats and tools aim to drive ROI for advertisers, helping SMBs build their customer base effectively.
New lead generation ad formats allow for greater customization and integration with CRM systems, making it simpler for marketers to gather and manage leads.
The partnership with Zapier and integration with Google Sheets signifies Snap's commitment to streamline the workflow for marketers, removing previously noted barriers in lead management.
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