Snapchat’s new 'Simple Snapchat' aims to declutter the app by removing the Snap Map and Stories tabs, centering navigation on chat, camera, and Spotlight.
The rollout of Simple Snapchat focuses on making the app more accessible for users, addressing concerns that it has been too complicated for older generations.
Simple Snapchat consolidates features, with Stories and Snap Map still available but relocated, prioritizing an easier navigation experience for its users.
CEO Evan Spiegel emphasized the need to streamline the app to enhance user experience, particularly targeting younger generations who favor short-form content.
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