Snapchat identifies India as its key growth market for augmented reality (AR) creators, reporting over a 50% growth in the developer community in just two years. With more than 200 million users in India utilizing the app for creative expression and social connectivity, AR has become vital for user interaction. The prevalence of digital overlays and effects, engaging over 85% of local users, has unlocked new avenues for developers, allowing Snapchat to leverage diverse local talent and foster a thriving AR ecosystem.
Snapchat has reported that India is now its key growth market for AR creators, with India's AR developer community growing by over 50% in two years.
With over 200 million Snapchatters in India using the platform to visually express themselves, connect, and enjoy content, AR has become central to communication and creativity.
Lenses have become a key usage option for Indian Snapchatters, with over 85% of local users engaging with Snap's digital overlays and effects.
That's opened up new opportunities for local developers and enthusiasts, which has also given Snap the opportunity to tap into a broader range of creative talent.
Collection
[
|
...
]