In the fourth quarter of 2024, Snapchat recorded 453 million daily active users, reflecting a 9% year-over-year increase. Revenue rose to $1.55 billion, primarily driven by a $1.41 billion boost in advertising revenue. The net income turnaround to $9 million from a loss last year was attributed to improved adjusted EBITDA, reduced stock expenses, and favorable restructuring impacts. The platform's Snap Star program enhanced content creator engagement significantly. Notably, growth was fueled by international users, while North American numbers plateaued. Looking ahead, Snapchat anticipates more user growth and initial revenue between $1.325 billion and $1.36 billion in Q1 2025.
Snap's strong quarterly performance was driven by increased user engagement and revenue growth, marking a significant turnaround from previous financial losses.
The Snap Star program significantly contributed to user growth, boosting creator participation on Snapchat by over 40% year-over-year.
Collection
[
|
...
]