With the Snowflake Marketing Data Cloud, marketers can work from a single view of their customer, leverage privacy-preserving collaboration and native AI capabilities, and access leading marketing and advertising data applications. The integration with Snapchat will enable Snowflake clients to implement Snap's Conversions API signal solution easily.
Snapchat's partnership with AppsFlyer includes privacy-focused measurement solutions. They're implementing advanced encryption methods, making Snap the first AppsFlyer partner to do so.
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