Snap, the parent company of Snapchat, is set to report its fourth quarter earnings. Despite a year-long struggle, Snap's stock price has rebounded by about 25% since August, spurred by a positive reaction to its prior earnings report. Analysts anticipate a loss narrowed to 4 cents per share, with revenue growth projected at 13.7% to $1.55 billion. The uncertainty surrounding TikTok's availability is seen as a potential advantage for Snap to attract users and advertisers, with continued improvements in its advertising strategy forming a crucial backdrop to the results.
"Firstly, TikTok's U.S. ban and subsequent reinstatement likely benefited Snap's brand ad business," Heaney wrote in a client note late last week.
"Snap typically provides EBITDA guidance for the current quarter. Analysts are projecting the core profit metric will be $79 million for the March quarter."
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