Snap to focus on growing ads business, augmented reality amid poor stock performance By Reuters
Briefly

"You may be wondering why, with all of the progress we've made in our business over the last year, our share price performance has lagged the overall market. The answer is simple: our advertising business is growing slower than our competitors."
"We are investing in creating augmented reality glasses that allow people to interact with computing, the world, and one another in totally new ways."
"At the start of August, Snap projected a weak forecast for the current quarter, citing a decrease in advertising spend and is now expected to report fiscal 2024 revenue of $5.34 billion, according to LSEG data."
"The company will also revamp its market strategy by launching new ad placements powered by machine learning and automation."
Read at Investing.com
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