Snap Earnings: User Additions and Improving Monetization Mark a Solid Quarter
Briefly

Snap's third-quarter earnings demonstrated strong user growth and a 6% increase in ARPU, with significant engagement improvements, vital for competing in a challenging ad landscape.
The firm reported a 15% year-over-year sales growth driven by a 9% increase in daily active users, evidencing broad-based user and revenue growth despite fierce competitive pressures.
With total watch time increasing by 25% year over year and specific ARPU growth in Europe at 19%, Snap shows promising signs of improved monetization.
Guidance for the fourth quarter suggests achievable sales and EBITDA targets, indicating that while Snap faces challenges, it has growth potential ahead.
Read at www.morningstar.com
[
|
]