[The partnership will] help marketers measure the impact and effectiveness of their Snapchat campaigns, with an emphasis on cross-marketing ROAS. Fospha leverages a combination of Multi Touch Attribution (MTA) and Media Mix Modelling (MMM), to model for the impact of clicks and impressions throughout the full marketing funnel."
So, essentially, Fospha will provide additional, third-party verification of your Snapchat campaign metrics, along with more in-depth data, based on Fospha's more advanced tracking tools, to better inform your strategy.
Fospha also recently released a new data report into ad performance, which found that Snapchat has become a key growth channel among its clients. As such, the Fospha team has a solid handle on key growth metrics for Snap campaigns, which it will now be able to apply to new clients.
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