Snap Announces New Partnership with Fospha to Provide More In-Depth Campaign Analytics
Briefly

from Social Media Today3 months ago
Fospha leverages a combination of Multi Touch Attribution (MTA) and Media Mix Modelling (MMM), to model for the impact of clicks and impressions throughout the full marketing funnel.
Social Media Todayhttps://www.socialmediatoday.com/news/snap-announces-new-partnership-with-fospha-to-provide-more-in-depth-campaig/707737/
Fospha also recently released a new data report into ad performance, which found that Snapchat has become a key growth channel among its clients. As such, the Fospha team has a solid handle on key growth metrics for Snap campaigns, which it will now be able to apply to new clients.
Social Media Todayhttps://www.socialmediatoday.com/news/snap-announces-new-partnership-with-fospha-to-provide-more-in-depth-campaig/707737/
Read at Social Media Today
#fospha #snapchat #marketing-campaigns #campaign-metrics #ad-performance
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