SMS marketing uses text messages to build relationships with customers, generate leads, and share promotional information. It often includes copywriting, emojis, images, and links for easy purchases, sent to large subscriber lists.
SMS marketing, like email, aims to sell, educate, or build loyalty. It's an owned channel where businesses control phone numbers and message distribution. Consent is crucial before sending marketing messages via SMS.
Shopify facilitates SMS consent collection during checkout, enabling various SMS campaigns like product announcements, special offers, loyalty programs, and more. Using shortcodes, SMS campaigns can engage customers effectively and efficiently.
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