This collaboration is a significant milestone for both PubMatic and Smartstream. Together, we are now able to help the programmatic industry in the DACH region to innovate and grow at a rapid pace. By fulfilling the advertisers' need for efficient, transparent, and premium-grade supply of inventory we are opening up new opportunities to engage with consumers in meaningful ways across both online video and CTV.
This partnership is a great addition to our ad stack as it provides access to new demand sources and increases our ability to collaborate with our existing agency and advertiser clients. For our supply partners who already benefit from comprehensive video monetisation, this provides...
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