Desiree Hill, the owner of Crown's Corner Mechanic, noted that TikTok has been instrumental in driving her business success, attracting 'at least two to three customers' daily who have seen her videos.
With more than $1 billion in revenue at stake for small businesses on TikTok, a ban could significantly disrupt their marketing and customer engagement strategies as they scramble to find alternative platforms.
Experts suggest that if TikTok is banned, small businesses might struggle to connect with younger customers who prefer TikTok, presenting a challenge in reaching this audience effectively.
While transitioning to other platforms like Instagram or YouTube could be necessary, business owners like Hill fear that these alternatives might not provide the same level of visibility and engagement as TikTok.
Collection
[
|
...
]