* By Kristina Monllos
Slack is retooling its brand marketing efforts this year to focus on tentpole events like South by Southwest and Dreamforce.By doing so, the workplace messaging app wants to reach its target audience of software decision makers and small business owners more efficiently, explained Colin McRae, head of brand and creative at Slack.
Slack is retooling its brand marketing efforts this year to focus on tentpole events like South by Southwest and Dreamforce.By doing so, the workplace messaging app wants to reach its target audience of software decision makers and small business owners more efficiently, explained Colin McRae, head of brand and creative at Slack.
#people #performance #historically #traditional #acquisition #efficiently #attribution #optimization #public-sector
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