Kim Kardashian described the flagship store's aesthetics, stating, "The store has this high gloss mixed with monochromatic colors and materials, and different textures, and everything is embossed like our logos."
Jens Grede highlighted the importance of SKIMS' partnerships, saying, "It's one of our highest waitlisted drops. What it really has shown is that SKIMS has a lot of opportunity for new categories in the future."
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