Skeptical CMOs are wrong - social media marketing is a powerful tool

Social media is not a distraction from traditional marketing, it's an extension of it.

Social media directly guides key elements of traditional marketing like driving growth and understanding customers.

Social media serves as an insights engine, instructing on what audiences like and dislike, guiding creative projects.

Search data and trends, along with hands-on platform experience, are crucial for engaging with consumers effectively.

Read at The Drum