Some of the best advice I've heard on social media marketing is this: You should choose the social networks that best fit your strategy and the goals you want to achieve on social media. In other words, you don't have to be on them all - just the ones that matter to you and your audience.
Overall, tips for choosing a social network include considering factors like the time you can devote, available resources, learning curve, and where your potential customers spend time based on demographics.
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