Should influencers think twice before disabling their comments?

When influencers disable comments on their posts, viewers respond negatively. They regard influencers as less likable and are less likely to engage with the products they promote.

So when they turn off these comments, it basically shatters that illusion of being connected with their audience, leading to dissatisfied followers and diminished engagement.

Once you start posting about your personal life and your family and your travels, we think we know you. We think we have a right to weigh in.

While a strong connection can bring adoration and clicks from followers, it can also bring high expectations and criticism that influencers struggle to manage.

Read at Washington Post