Lebron’s filings are pending, but they highlight the challenges content creators face in securing rights to viral phrases, particularly amid attempts by others to trademark similar terms.
In the U.S., to trademark a viral phrase, there needs to be a commercial use attached, making it essential for a phrase to connect to actual goods or services.
This situation underscores the difficulty in trademarking a phrase while striving for recognition and protection in a rapidly changing social media landscape.
The trademark process for viral phrases can be complex and illustrates the ongoing struggle content creators face to monetize their creative trends effectively.
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