Search has evolved, but has your digital marketing strategy?

Audiences have quickly pivoted and adapted to content and inspiration being delivered to them on every platform. Search now spans social platforms, marketplaces, travel portals, video sharing, and entertainment platforms. Search is everywhere.

With nearly 40% of gen Z relying on social media platforms including TikTok and Instagram for their searches, a brand's search visibility has never been more paramount on every relevant searchable platform.

Read at The Drum