Sean Cornwell, CEO of Immediate, outlines the company's strategic focus on digital revenues in subscriptions and advertising across key areas—food, entertainment, and knowledge. Since April 2023, he has driven growth amidst a challenging market, achieving over a 10% revenue increase. Digital subscriptions have become pivotal, overtaking print for the first time, while digital ad growth has outpaced industry averages. Despite a shift to digital, print titles still perform remarkably, particularly during holiday sales, showing the company's dual success.
I'm really pleased with our progress. Digital subscriptions have been a huge growth driver for us, having overtaken print subscriptions for the first time.
We started 2024 with a clear focus on driving our digital revenues, both in subscriptions and advertising, focused around three core verticals - food and nutrition, entertainment, and knowledge.
We continue to see digital ad growth year over year, above the wider industry average. Print continues to be a vital part of our success.
Sean's leadership has led Immediate to a revenue increase of over 10% in a challenging market, showcasing strong performance in both print and digital sectors.
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