B2B marketing strategies are often confused with tactics. A strategy is the master plan, while tactics are the specific tools utilized to achieve that plan. The strategy includes goals, success measurement methodology, target audience, and how to appeal to them.
Your allocated B2B marketing resources play a crucial role. The most popular marketing tactics include ABM, gamification, content marketing, retargeting, micro-moment marketing, and direct mail. Choose tactics based on your business's needs and target audience for maximum ROI.
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