Rothy's journey from a digitally native brand to establishing physical stores showcases its commitment to sustainability and a well-planned retail expansion strategy, driven by data and customer insights.
"We knew from the beginning brick and mortar would be important to our brand... Despite being a small store, it was incredibly successful, and we knew we had something there," said Dayna Quanbeck.
Rothy's approach to physical retail contrasts with many others who scaled back; leveraging customer data has allowed them to refine their expansion strategy with calculated moves.
"We've always been a data-driven business... we started to test it in 2020," Quanbeck explained, highlighting the brand's commitment to understanding customer behavior to guide retail decisions.
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