The role of a marketing technology (martech) manager is pivotal in bridging the gap between marketing and IT within an organization, focusing on leveraging technology.
A martech manager is responsible for integrating various marketing technologies, such as CRM systems and analytics software, to ensure cohesiveness in marketing strategies.
They oversee the collection, management, and analysis of marketing data, tracking customer interactions and campaign performance to inform data-driven decisions.
The martech manager acts as a liaison between marketing and IT, developing a technology strategy that aligns with overall marketing goals.
#martech-management #marketing-technology #data-analysis #cross-functional-collaboration #technology-strategy
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