#martech-management

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MarTech
5 days ago
Marketing

Role of a marketing technology manager: Best of the MarTechBot | MarTech

MarTech Managers enhance marketing efforts by integrating technologies and analyzing data for informed decision-making. [ more ]
MarTech
2 months ago
Marketing

6 core competencies every martech manager needs | MarTech

Effective martech management requires diverse expertise and strategic thinking.
Marketers should develop skills in martech architecture to lead in managing marketing technology teams. [ more ]
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