Roku Launches Its Own Self-Serve Ad Platform | AdExchanger
Briefly

"Roku is pitching its ad platform as a way for advertisers to buy and optimize campaigns across all the streaming inventory on Roku, not just individual streaming services."
"Ogee co-founder and CMO Alex Stark told AdExchanger. But Ogee decided to work with Roku to kickstart its streaming ads so it could target commercial spots across a wide array of networks and streaming services."
Read at AdExchanger
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