Roblox is set to launch new video advertisements later this year, partnering with PubMatic to enhance ad sales and monetize the platform. Creators incorporating these ads will receive a portion of the generated revenue.
The deal with PubMatic enables brands to bid in real-time for Roblox's video ad space, targeting users aged 13 and above. Partnerships with major brands like Adidas and Nike are also in place.
Roblox, primarily reliant on in-game purchases of 'Robux' for revenue, is diversifying its monetization strategies beyond its core audience of 9 to 12-year-olds.
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