7Dots has been appointed by Rite-Hite to develop and lead its digital marketing strategy across six key European markets. This initiative is designed to optimize Rite-Hite's paid digital advertising efforts, aiming to drive growth for the loading dock manufacturing company that aims to bolster its footprint in Europe.
Citizen Inside is a newly launched company co-founded by Jeffrey Gorder and EJ McNulty, which focuses on modernizing in-house agency models for brands. They aim to create technology-driven, creatively-focused in-house agencies that prioritize scalable content and media IP retention to enhance brand value.
Dentsu and The 614 Group have formed a coalition to promote sustainable investments in credible news. This partnership seeks to explore the motivations behind brand investments in journalism today, delivering insights on how these investments can enhance marketers' perspectives on media credibility.
Cream has been selected by Pivotal, JLR's car subscription service, as its full-service agency. They will manage audience insights, media strategies, and creative services to launch Pivotal's inaugural U.K. campaign, specifically targeting affluent male consumers aged 35 and over.
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