#consumer-targeting
#consumer-targeting

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Revolving Door Agency Moves: Gut, Mediaworks, Wasserman & More

Rite-Hite hires 7Dots for their digital marketing strategy in Europe, indicating a significant expansion initiative.

Citizen Inside aims to revolutionize in-house agency models with tech-driven and scalable solutions.

Dentsu and The 614 Group focus on increasing investments in credible journalism for brands.

Cream selected as full-service agency for JLR's Pivotal service, targeting affluent males in marketing strategies.

AI in contextual advertising: Beyond the basics | MarTech

Marketers should not rely solely on third-party cookies but explore AI-driven contextual advertising for better targeting and performance.

Buying Retail Media Off-Site Creates Transparency Woes

Retail media networks are evolving into media agencies with unique challenges.

Brands targeting consumers at the point of purchase are expanding beyond retailer sites and apps.

Council Post: Why B2B Is Uniquely Positioned For A New Era Of Identifiers

B2B marketing may be better positioned for the new era of identifiers than consumer marketing.

Effective B2B advertising will require a strategy for combining and accessing different data sets.

Buying Retail Media Off-Site Creates Transparency Woes

Retail media networks are evolving into media agencies with unique challenges.

Brands targeting consumers at the point of purchase are expanding beyond retailer sites and apps.

Council Post: Why B2B Is Uniquely Positioned For A New Era Of Identifiers

B2B marketing may be better positioned for the new era of identifiers than consumer marketing.

Effective B2B advertising will require a strategy for combining and accessing different data sets.

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How Toyota Uses TV Home Screens To Reframe The Camry Brand | AdExchanger

TV home screens could soon have as many ads as content recommendations.

South River president on reverse mortgage business, data science and priorities

Expanding sales floor and remote loan officers driving growth in reverse mortgages market.

Data science and statistical modeling crucial for improving results and targeting qualified consumers.

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