fromDigiday4 days agoGoogle's YouTube overtures gain traction among marketers refocusing on brand investmentsYouTube has been making overtures to agencies and brand advertisers in the hope they'll increase their media investments with the Google-owned video platform.E-Commerce
fromExchangewire1 month agoSocial media marketingThe HOOOP Collective & The GoodNet Partner to Launch India's First ESG Media Index & Marketplace - ExchangeWire.com
fromExchangewire9 months agoMarketingSMRS Partners with Cedara to Build Path to Net Zero & Empower Clients with Sustainable Media
fromExchangewire1 month agoSocial media marketingThe HOOOP Collective & The GoodNet Partner to Launch India's First ESG Media Index & Marketplace - ExchangeWire.com
fromExchangewire9 months agoMarketingSMRS Partners with Cedara to Build Path to Net Zero & Empower Clients with Sustainable Media
Marketing techfromDigiday4 months agoWTF is attribution modeling?Marketers utilize measurement frameworks like marketing mix modeling and attribution modeling to understand customer purchasing behavior.
