#media-investments

#media-investments

BuzzFeed alleviated its debt burden by selling 'Hot Ones' for $83 million, stabilizing its financial situation.

SMRS partners with Cedara to measure and reduce carbon emissions across its organization and client media investments, emphasizing sustainability and net zero goals.

Rite-Hite hires 7Dots for their digital marketing strategy in Europe, indicating a significant expansion initiative.

Citizen Inside aims to revolutionize in-house agency models with tech-driven and scalable solutions.

Dentsu and The 614 Group focus on increasing investments in credible journalism for brands.

Cream selected as full-service agency for JLR's Pivotal service, targeting affluent males in marketing strategies.

Streaming publishers face demands for flexibility, programmatic execution, and improved measurement from TV buyers during upfront season.

Overall advertising spend is increasing across various channels.

Resurgence of brand advertising with a focus on long-term customer loyalty and omnichannel strategies.

Adelaide's Attention Leaderboard now includes CTV, spotlighting top platforms with high-quality offerings.

AU metric uses ACR and eye-tracking data to evaluate ad attention, offering insights for strategic media investments.

Adelaide emphasizes rewarding quality in media spaces to guide advertisers towards resonating messages and high value placements.