#media-investments

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Adweek
1 week ago
Marketing

Revolving Door Agency Moves: Gut, Mediaworks, Wasserman & More

Rite-Hite hires 7Dots for their digital marketing strategy in Europe, indicating a significant expansion initiative.
Citizen Inside aims to revolutionize in-house agency models with tech-driven and scalable solutions.
Dentsu and The 614 Group focus on increasing investments in credible journalism for brands.
Cream selected as full-service agency for JLR's Pivotal service, targeting affluent males in marketing strategies. [ more ]
AdExchanger
4 months ago
Marketing tech

Buyers Want Flexibility And More Programmatic Execution In This Year's Upfronts | AdExchanger

Streaming publishers face demands for flexibility, programmatic execution, and improved measurement from TV buyers during upfront season. [ more ]
The Drum
5 months ago
Artificial intelligence

3 big reasons to be optimistic about advertising in 2024, survey reveals

Overall advertising spend is increasing across various channels.
Resurgence of brand advertising with a focus on long-term customer loyalty and omnichannel strategies. [ more ]
Exchangewire
6 months ago
Marketing tech

Adelaide Expands Attention Leaderboard to Spotlight CTV's Top Streaming Platforms

Adelaide's Attention Leaderboard now includes CTV, spotlighting top platforms with high-quality offerings.
AU metric uses ACR and eye-tracking data to evaluate ad attention, offering insights for strategic media investments.
Adelaide emphasizes rewarding quality in media spaces to guide advertisers towards resonating messages and high value placements. [ more ]
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