This year, the swing was no more. Hosted on the grassy grounds of the Parker Palm Springs hotel, the Revolve Festival was noticeably smaller, and not just because it was back to a single day, from two in recent years.
But the scaled-back event is partly a reflection of how Coachella hype has faded. And Revolve, which helped invent influencer marketing as we know it with over-the-top events like the Festival, is looking to new ways to leverage social media hype in order to sell clothes.
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