Revolut is planning to monetise customer data through advertising partnerships as the firm looks to diversify revenue streams on its path to more sustainable profitability.
The company's business plan aims to generate around £300m from targeted advertising by 2026, a significant portion of its projected revenue.
Revolut wants to embed itself in users' daily routines akin to social media, intending to increase engagement and potentially earn a 'proper chunk' of revenue from targeted ads.
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