Retail media networks face challenges of internal silos between merchandising and media teams, impacting collaboration with brands and advertising partners.
Global retail media ad spend is projected to reach $165.94 billion by 2025, posing challenges for retailers on how to navigate internal tensions, measurement, and product investment.
Retailers like Roundel aim to align merchandising and media teams for a unified approach with brands, enhancing communication and data utilization.
Internal silos hinder retailers from effectively communicating data insights with brands and advertising partners, leading to missed opportunities and mixed messages.
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