Retail media networks and advertisers going from guesswork to growth | MarTech

I think from all the conversations with retailers, the momentum and their investment in moving toward standardization is still very strong.

When you look at retail and consumer spending, a lot of that still happens in a store format... Someone like CVS... [attracts shoppers] coming into these stores with a lot of attention and urgency.

IAB's measurement guidelines aim to facilitate easier campaign execution and measurement across multiple RMNs to boost advertiser spend.

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