#advertiser-relationships

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fromDigiday
2 months ago

A check on The Trade Desk's risks and rewards

"Companies don't make this many moves unless they see storm clouds on the horizon. Between intensifying competition and a bruised reputation, the pressure is real."
Marketing tech
Marketing
fromMarTech
11 months ago

Retail media networks and advertisers going from guesswork to growth | MarTech

Retail media networks (RMNs) saw a 16.3% growth last year, with improved measurement, execution, and increasing interest from brands and agencies.
Standardization challenges persist in RMNs, but the potential to reach high-intent customers within a retailer's network is compelling for advertisers.
IAB's measurement guidelines aim to facilitate easier campaign execution and measurement across multiple RMNs to boost advertiser spend.
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