Silos stifle retail media's potential, hindering goal achievements despite data availability.
Challenges persist in integrating data and operations within retail media networks, leading to siloed conversations and fragmented approaches.
Measurement across retail or commerce media networks remains complex and incomparable, emphasizing the need for improved metrics alignment.
Importance of relationship building with retailers, partners, and consumers highlighted for better measurement strategies in the evolving commerce ecosystem.
#commerce-media #measurement-alignment #retail-media-networks #brand-marketing #relationship-building
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